A collection of AI tools, analytics work, and marketing campaigns built at the intersection of data, strategy, and creativity.
Built a production-ready grading automation tool used by faculty to batch-review student submissions, apply rubric-based AI evaluation, and return structured feedback at scale. The app reduced manual grading time and helped instructors surface consistent, actionable insights across large cohorts.
Designed an AI tutoring agent for Babson's SharePoint, helping students with study skills, exam prep, note-taking, and off-hours support through a polished conversational experience. Focused on intuitive UX and responsible AI guardrails to keep interactions on-topic and supportive.
Revitalized underperforming campaigns with A/B testing, improved relevance scores by 25%, and reduced cost-per-acquisition by 10% through strategic creative and analytics. Developed a data-driven creative brief framework now used across future campaigns.
Analyzed workflows and surfaced a 15% cost-savings recommendation using Minitab, R Studio, and actionable insights for client-facing operations. Delivered a structured report with prioritized recommendations that leadership used to inform process redesign.